Guidelines for Use of the SAE Brand and Logos
The logotype is our signature and communicates the strength of SAE International. It has been designed to reflect movement representing the contribution that mobility engineers make to designing vehicles that move better, safer and more efficiently.
These logos are the sole property of SAE International and must be used in their entirety within the original designed proportions. Never, condense, expand, or distort the logo beyond its original height or width and never make it smaller than 3/16 of an inch. Generally, holding the shift key will resize the image proportionally. If size needed is smaller than 3/16 of an inch use the SAE Bug.
The design may not be modified with graphics, lettering, or promotional devices of any kind. Do NOT place the SAE bug above the logotype International.
The font selected in Frutiger.
The logotype must always be reproduced in the SAE International corporate colors - Pantone 301, Black and White. A reversed out version may be used where appropriate, but is only to be used where it is not possible to produce the positive version.
Other SAE Artwork